20.Sep.2011 Planning for SEMA
Although SEMA is still over a month away, the Spotlight Illuminaughty is already planning for Las Vegas. We will again join Motor City Products/US Speedo at Booth 20857 for the annual automotive spectacle. As part of our preparation, our spokes model Abigail Michelle shot yesterday for the SEMA poster. Here are our favorite images: Model: [...]
23.Aug.2010 rescue review
spotlight slapper sticker design contest: create your own version of the spotlightTM “HELLO my name is” sticker by taking the template above and making it your own. set your profile picture on facebook, youtube, flickr, twitter etc. to your awesome new sticker and hit us up at mswisher[at]12Vspotlight[dot]com . our favorite sticker each month will [...]
21.Dec.2009 National Flashlight Day is here!!
happy flashlight day!! get lit, Swisher
Nov. 26th 2009 Get Lit, Swisher
23.Oct.2009 Green means go!
This morning it took me two hours to get to work. I realize that 26 miles is pretty far for a morning commute, but that should be about 40 minutes tops, even in Chicago traffic. How is it that millions of otherwise normal people turn into psychos when it rains? I mean seriously, I saw [...]
15.Oct.2009 Beauty is in the Eye of the Consumer
October 8th, 2009 Today’s topic is product photography. I am not a photographer – but I know a good hero shot when I see one. I bring this up because I am looking at one of my competitor’s catalogs right now and the images are so tiny I can’t even tell what they’re selling. You [...]
October 3rd, 2009 This is off the wall, but I had to share this with you all. Below is a description of a TV commercial that I really like versus ones I hate. They’re all advertising the same product, and it’s not one that I would ever buy – so why do I care so [...]